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1. 
Cover image for Marketing management : a South African perspective
Marketing management : a South African perspective
Marketing management : a South African perspective
by 
Cant, M. C. (Michael Colin), 1957- editor.
Format: 
Books
Publication Date 
2024
Excerpt: 
, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding
Available: Copies:
2. 
Cover image for Marketing management : a South African perspective
Marketing management : a South African perspective
Marketing management : a South African perspective
by 
Cant, M. C. (Michael Colin), 1957- editor.
Format: 
Books
Publication Date 
2021
Excerpt: 
, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding
Available: Copies:
3. 
Cover image for Social media marketing
Social media marketing
by 
Tuten, Tracy L., 1967- author.
Format: 
Books
Publication Date 
2018
Excerpt: 
Research -- Social Media Listening: The Research Process -- Caution! Research Errors and Biases -- Social
Available: Copies:
4. 
Cover image for Marketing management : a South African perspective
Marketing management : a South African perspective
Marketing management : a South African perspective
by 
Cant, M. C. (Michael Colin), 1957- editor.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1717689&site=ehost-live
Format: 
Books
Publication Date 
2017
Excerpt: 
, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding
Available: Copies:
5. 
Cover image for Marketing management : a South African perspective
Marketing management : a South African perspective
by 
Cant, M. C. (Michael Colin), 1957- editor.
http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=707001&site=ehost-live
Format: 
Books
Publication Date 
2013
Excerpt: 
, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding
Available: Copies:
6. 
Cover image for Innovation management and new product development
Innovation management and new product development
by 
Trott, Paul.
Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780273736578
Format: 
Books
Publication Date 
2012
Excerpt: 
product development -- Packaging and product development -- New service innovation -- Market research and
Available: Copies:
7. 
Cover image for Hospitality and travel marketing
Hospitality and travel marketing
by 
Morrison, Alastair M.
Format: 
Books
Publication Date 
2010
Excerpt: 
Research -- 7. Marketing Strategy: Market Segmentation and Trends -- 8. Marketing Strategy: Strategies
Available: Copies:
8. 
Cover image for Essentials of marketing
Essentials of marketing
by 
Cant, M. C. (Michael Colin), 1957-
Format: 
Books
Publication Date 
2010
Excerpt: 
behaviour -- Market segmentation, targeting and positioning -- Integrated marketing -- Marketing planning
Available: Copies:
9. 
Cover image for International marketing
International marketing
by 
Cateora, Philip R., author.
Format: 
Books
Publication Date 
2010
Excerpt: 
International Legal Environment: Playing by the Rules ---- Part Three: Assessing Global Market Opportunities. 8
Available: Copies:
10. 
Cover image for Marketing research : a practical approach
Marketing research : a practical approach
by 
Kolb, Bonita M.
Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=435383
ebrary http://site.ebrary.com/id/10298640
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=283535
MyiLibrary http://www.myilibrary.com?id=211926
Sage Research Methods http://SRMO.sagepub.com/view/marketing-research/SAGE.xml
Format: 
Electronic Resources
Publication Date 
2008
Excerpt: 
Marketing research : a practical approach / Kolb, Bonita M.
Available: Copies:
11. 
Cover image for Marketing success stories : South African case studies
Marketing success stories : South African case studies
by 
Cant, M. C. (Michael Colin), 1957-
Format: 
Books
Publication Date 
2008
Excerpt: 
-Slices Innovations -- Origin's i-brand -- Precommercialisation: Research and Development -- The i-brand of Origin
Available: Copies:
12. 
Cover image for International marketing
International marketing
by 
Kleindl, Brad Alan, 1955-
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1213/2006287648-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1302/2006287648-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1213/2006287648-d.html
Format: 
Books
Publication Date 
2007
Excerpt: 
opportunities -- Lesson 5.1. Identifying markets -- Lesson 5.2. Market opportunity analysis -- Lesson 5.3
Available: Copies:
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Cant, M. C. (Michael Colin), 1957- editor.
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Cant, M. C. (Michael Colin), 1957-
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Marketing -- South Africa -- Management.
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Tourism -- Marketing.
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