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1. 
Cover image for Strategic management : concepts and cases
Strategic management : concepts and cases
by 
Thompson, Arthur A., 1940-
Format: 
Books
Publication Date 
2001
Excerpt: 
-- Tailoring strategy to fit specific industry and company situations -- Strategy and competitive advantage in
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2. 
Cover image for Global marketing strategy
Global marketing strategy
Global marketing strategy
by 
Douglas, Susan P.
Format: 
Books
Publication Date 
1995
Excerpt: 
and Segmentation. Ch. 10. Tailoring Programs to Local Markets. Ch. 11. Implementing Market Expansion
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