4 Results Found
0000IIE
by
Masterman, Guy.
Format:
Books
Publication Date
2004
Excerpt:
communications -- Communications toolkit -- Public relations -- Personal media -- Interactive media -- Mass media
by
Shimp, Terence A.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html
Format:
Books
Publication Date
2003
Excerpt:
-- Alternative offline advertising media and mass online advertising -- Offline and online direct advertising
3.
by
Skinner, C. J.
Format:
Books
Publication Date
2001
Excerpt:
and the media. Ch. 12. The mass media: print media. Ch. 13. The mass media: electronic media. Ch. 14
by
Muller, Gordon, 1952-
Format:
Books
Publication Date
1999
Excerpt:
Media planning : art or science : a guide to the essentials of media planning / Muller, Gordon