Communication research : asking questions, finding answers / Keyton, Joann.

Communication research : techniques, methods and applications / Du Plooy, Gertruida M.

Positioning theory and strategic communication : a new approach to public relations research and

communication management -- Digital marketing -- Customer value and retention -- People, processes and physical

communication management -- Digital marketing -- Customer value and retention -- People, processes and physical

Theories of human communication / Littlejohn, Stephen W., author.

focuses on the practical teaching of English. In addition, the book's strong research foundation will

Corporate communication : a guide to theory & practice / Cornelissen, Joep, author.

Professional communication : deliver effective written, spoken and visual messages / English, Jane

, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding

Mass communication theory : foundations, ferment, and future / Baran, Stanley J., author.

('distribution') -- Pricing -- Promotion ('integrated marketing communication') -- The service marketing plan.