Crisis communication : practical public relations srategies for reputation management and company

marketing -- Direct response and database marketing -- Public relations and word-of-mouth management

-- Public relations and publicity -- Sponsorship -- Direct marketing -- Digital communication.

marketing -- Direct response and database marketing -- Public relations and word-of-mouth management

Communication in management.

Communication in management.

Successful event management : a practical handbook / Shone, Anton, author.

Handbook of public relations / Skinner, J. C. (J. Chris)

Public relations : strategies and tactics / Wilcox, Dennis L.

Introducing public relations : theory and practice / Butterick, Keith.

Business management for entrepreneurs / Nieuwenhuizen, C. (Cecile)

The IABC handbook of organizational communication : a guide to internal communication, public