Positioning theory and strategic communication : a new approach to public relations research and

Handbook of public relations / Skinner, J. C. (J. Chris)

Public relations : strategies and tactics / Wilcox, Dennis L.

Introducing public relations : theory and practice / Butterick, Keith.

Public relations writing : form and style / Newsom, Doug.

The IABC handbook of organizational communication : a guide to internal communication, public

communication in practice. Communication strategy -- Strategic planning and campaign management -- Research and

Planning and managing public relations campaigns : a strategic approach / Gregory, Anne, 1953-

Public relations strategy / Oliver, Sandra.

-- Place or product distribution -- Electronic media -- Public relations -- Coordinating and controlling