Social media marketing / Tuten, Tracy L., 1967- author.

Practice -- Chapter 6: Communication Strategy and Strategic Planning -- Chapter 7: Research and Measurement

Mass media -- Philosophy.

(CSR) and Community Relations -- Chapter 14: Social Media and Corporate Communication.

-- Working with the media -- Developing a media toolkit -- Social media -- Effective listening -- Effective

. Tactics: The Internet and Social Media -- Preparing Materials for Mass Media -- Radio and Television

communication in practice. Communication strategy -- Strategic planning and campaign management -- Research and

and converged traditional media -- Social media -- Writing for social media -- Uses of social media