Relationship selling / Johnston, Mark W.

"Fourth edition of a best-selling textbook which has become a standard resource in the field"--

-- Advertising -- Advertising creativity -- Advertising media and media planning -- Personal selling -- Shopper

planning -- Advertising -- Media management -- Personal selling: a relational approach -- Sales promotion

"This best-selling text pioneered the comparison of qualitative, quantitative, and mixed method

arrangements -- Changes in ownership of subsidiaries through buying or selling shares -- Changes resulting from

in the office relating to budgeting, buying and selling, wages and salaries, petty cash, banking and

-- Advertising -- Advertising creativity -- Advertising media and media planning -- Personal selling -- Shopper

advertising -- Public relations and selling -- Public relations and research -- The practice of public

-- Advertising -- Media management -- Personal selling -- Sales promotion -- Public relations and publicity

communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Direct and

learning skills. In this companion book, the authors of the best-selling Web 2.0: New Tools, New Schools