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1.

Cover image for Advertising

by

Wright, John Sherman, 1920-

Format:

Books

Publication Date

1982

Excerpt:

Advertising / Wright, John Sherman, 1920-

Available: Copies:

2.

Cover image for Advertising today

Advertising today

by

Berger, Warren.

Format:

Books

Publication Date

2001

Excerpt:

Advertising today / Berger, Warren.

Available: Copies:

3.

Cover image for Pocket advertising

Pocket advertising

by

Marshall, Caroline.

Format:

Books

Publication Date

1998

Excerpt:

Pocket advertising / Marshall, Caroline.

Available: Copies:

4.

Cover image for Contemporary advertising

Contemporary advertising

by

Arens, William F.

Table of contents http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html

Format:

Books

Publication Date

2008

Excerpt:

Contemporary advertising / Arens, William F.

Available: Copies:

5.

Cover image for Contemporary advertising

Contemporary advertising

by

Arens, William F.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0623/2005041457-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0623/2005041457-d.html

Format:

Books

Publication Date

2006

Excerpt:

Contemporary advertising / Arens, William F.

Available: Copies:

6.

Cover image for Contemporary advertising

Contemporary advertising

by

Arens William F.

Format:

Books

Publication Date

2002

Excerpt:

Contemporary advertising Arens William F.

Available: Copies:

7.

Cover image for Advertising now.print

Advertising now.print

by

Wiedemann, Julius.

Inhaltsverzeichnis
Inhaltsverzeichnis

Format:

Books

Publication Date

2006

Excerpt:

Advertising now.print / Wiedemann, Julius.

Available: Copies:

8.

Cover image for Advertising now! Online

Advertising now! Online

by

Wiedermann, Julius.

Format:

Books

Publication Date

2006

Excerpt:

Advertising now! Online / Wiedermann, Julius.

Available: Copies:

9.

Cover image for Art and advertising

Art and advertising

by

Gibbons, Joan.

Table of contents
Contributor biographical information
Publisher description

Format:

Books

Publication Date

2005

Excerpt:

Art and advertising / Gibbons, Joan.

Available: Copies:

10.

Cover image for Photography in advertising

Photography in advertising

Photography in advertising

by

Eriksson, Peer.

Format:

Books

Publication Date

2004

Excerpt:

Photography in advertising / Eriksson, Peer.

Available: Copies:

11.

Cover image for Advertising : principles & practice

Advertising : principles & practice

by

Wells, William, 1926-

Format:

Books

Publication Date

2003

Excerpt:

Advertising : principles & practice / Wells, William, 1926-

Available: Copies:

12.

Cover image for No-copy advertising

No-copy advertising

by

Dzamic, Lazar.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009731226&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009731226&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2001

Excerpt:

No-copy advertising / Dzamic, Lazar.

Available: Copies:

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Author

Independent Institute of Education. Vega School of Brand Leadership.

(11)

Affinity Advertising and Publishing.

(7)

(6)

Advertising Media Association of South Africa.

(4)

Kotler, Philip.

(4)

Arens, William F.

(3)

Art Directors Club of Europe.

(3)

(3)

(3)

Drewniany, Bonnie L.

(3)

Heimann, Jim, 1948-

(3)

Heller, Steven.

(3)

Kotler, Philip, author.

(3)

McDonald, Malcolm.

(3)

Affirnity Advertising and Publishing

(2)

Aitchison, Jim.

(2)

Armstrong, Gary (Gary M.)

(2)

Armstrong, Gary (Gary M.), author.

(2)

Art Directors Club (New York, N.Y.)

(2)

Belch, George E. (George Edward), 1951-

(2)

Belch, Michael A.

(2)

Bendinger, Bruce.

(2)

Butterfield, Leslie, 1952-

(2)

Cateora, Philip R.

(2)

(2)

Graham, John L.

(2)

(2)

Hollis, Richard.

(2)

(2)

Institute of Marketing.

(2)

Institute of Practitioners in Advertising.

(2)

Jewler, A. Jerome.

(2)

Johnson, Michael, 1964-

(2)

Kellogg School of Management.

(2)

(2)

Landa, Robin, author.

(2)

(2)

(2)

Lindström, Martin, 1970-

(2)

Pricken, Mario.

(2)

Quirk eMarketing (Firm)

(2)

(2)

Roberts, Kevin, 1949-

(2)

Shimp, Terence A.

(2)

Stokes, Rob (eMarketing specialist)

(2)

Van Heerden, Neels, 1957-

(2)

Aaker, David A.

(1)

Affinity Advertising & Publishing

(1)

Affinity Advertising & Publishing.

(1)

Alter, Gidon Hillel.

(1)

Altstiel, Tom, author.

(1)

American Institute of Graphic Arts.

(1)

(1)

Andrews, J. Craig, author.

(1)

Andrews, J. Craig.

(1)

Angelopulo, G. C. (George Charles), 1956-

(1)

(1)

Arens William F.

(1)

Arens, Christian.

(1)

Armstrong, Gary.

(1)

Ashworth, Chris.

(1)

Augustine, Dan, author.

(1)

Balasubramanian, Sridhar, author.

(1)

Baptiste, Annie.

(1)

Barfoot, Caroline.

(1)

Barker, Rachel, 1958-

(1)

Barnard, Wilhemina.

(1)

Barry, Pete (Pete S.)

(1)

Barry, Pete (Pete S.), author.

(1)

(1)

Bendle, Neil T. Marketing metrics : the manager's guide to measuring marketing performance.

(1)

Bendle, Neil T., author.

(1)

(1)

Berger, Warren.

(1)

Bernstein, David, 1928-

(1)

Bernstein, Douglas A.

(1)

Bhargava, Rohit.

(1)

Bickle, Marianne C.

(1)

Blackwell, Lewis, 1958- author.

(1)

Blackwell, Lewis.

(1)

Bond, Jonathan, 1957-

(1)

Bonus, Michael.

(1)

Book, Albert C.

(1)

Booth-Clibborn, Edward.

(1)

(1)

(1)

Bradley, Nigel, 1958-

(1)

Brands and Branding, South Africa.

(1)

Branston, Gill.

(1)

(1)

Brott, Armin A.

(1)

Brown, Jared M., 1964-

(1)

Bucy, Erik P., 1963-

(1)

(1)

Burgoyne, Patrick, author.

(1)

Burnett, John, 1944-

(1)

Burtenshaw, Ken.

(1)

Cabinet STRATEGIES! (Cameroon)

(1)

Calkins, Tim éditeur intellectuel.

(1)

(1)

Calvert, Sheena.

(1)

(1)

(1)

(1)

Carvalho, Carlos Vaz de, editor.

(1)

(1)

Chernev, Alexander, author

(1)

Clark, Eric, 1937-

(1)

Coelho, António (António Fernando Vasconcelos Cunha Castro), editor.

(1)

Cook, Gordon, 1948-

(1)

Cooper, Scott W.

(1)

Cowling, Lesley.

(1)

Crowley, David, 1966-

(1)

Cullen, Kristin.

(1)

(1)

Czinkota, Michael R.

(1)

D'Amico, Michael.

(1)

Dabner, David. Graphic design school.

(1)

Dahlén, Micael.

(1)

Daniel, Aurelie, translator.

(1)

Davis, Joel, 1950-

(1)

Davis, John, 1960 February 17-

(1)

Davis, John, 1960 February 17- author.

(1)

De Beer, A. S. (Arrie)

(1)

De Jager, Clarissa.

(1)

DeLano, Sharon.

(1)

Deitel, Harvey M., 1945- author.

(1)

Deitel, Paul J., author.

(1)

Design South Africa (Organization)

(1)

Designers and Art Directors Association of the United Kingdom.

(1)

Dickinson, Paul.

(1)

(1)

Dobscha, Susan, editor.

(1)

(1)

Dorrian, A. P. (A. Paul)

(1)

(1)

Drewniany, Bonnie L., author.

(1)

Dru, Jean-Marie.

(1)

Du Plessis, Erik.

(1)

Du Plessis, P. J. (Phillipus Jacobus), 1943-

(1)

Du Plooy, Gertruida M.

(1)

Dubau, Jürgen, translator.

(1)

(1)

Duncan, Tom (Thomas R.)

(1)

(1)

Egan, John, 1952- author.

(1)

(1)

Erasmus-Kritzinger, Lisel, 1967-

(1)

Eriksson, Peer.

(1)

Farris, Paul W., author.

(1)

Felton, George, 1947-

(1)

Fenwick, Ian, 1949-

(1)

Fiandaca, Daniele.

(1)

Finamore, Marie.

(1)

Fleishman, Glenn.

(1)

Foster, Jack, 1930-

(1)

Fraser, Mariam.

(1)

Freiberg, Jackie, 1963-

(1)

Freiberg, Kevin, 1958-

(1)

(1)

Gerstman, Richard.

(1)

Gettins, Dominic.

(1)

(1)

Goddard, Simon.

(1)

Gomes Da Silva, Ricardo.

(1)

Greco, Monica, 1966-

(1)

Grow, Jean, author.

(1)

Guillerm, Anna.

(1)

Gumede, Nozipho.

(1)

Hadland, Adrian.

(1)

Hair, Joseph F.

(1)

Hall, Stuart, 1932-2014.

(1)

Hansen, Anders, 1957-

(1)

Hera, Teresa de la, author.

(1)

Hiebing, Roman G.

(1)

(1)

Horberry, Roger.

(1)

Human Sciences Research Council. Society, Culture and Identity Research Programme.

(1)

(1)

Iezzi, Teressa.

(1)

International Advertising Festival Limited.

(1)

Jacobs, Ron, 1948-

(1)

Jaffe, Andrew, 1938-2010.

(1)

Jaffe, Joseph, 1970-

(1)

Jennings, Marcel, author.

(1)

Jewler, A. Jerome, author.

(1)

Joachimsthaler, Erich, 1956-

(1)

(1)

Jugenheimer, Donald W.

(1)

(1)

(1)

Keegan, Warren J.

(1)

Keller, Kevin Lane, 1956-

(1)

Keller, Kevin Lane, 1956- author.

(1)

Kelley, Larry D., 1955-

(1)

King-Gordon, Stacey, author.

(1)

Kirshenbaum, Richard, 1961-

(1)

(1)

Knight, Hanne, author.

(1)

Koekemoer, Ludi.

(1)

Format

(242)

(16)

Electronic Resources

(10)

(1)

(1)

Item Category 1

Material Type

Language

(267)

(2)

(1)

Library

Shelf Location

Publication Date

Subject

(66)

(37)

Branding (Marketing)

(25)

Commercial art.

(20)

Brand name products.

(19)

(18)

Advertising -- South Africa.

(16)

Advertising copy.

(13)

Communication in marketing.

(13)

Advertising -- Brand name products.

(12)

Marketing -- South Africa.

(11)

Brand name products -- South Africa.

(9)

(9)

(9)

Branding (Marketing) -- South Africa.

(8)

Marketing -- Management.

(8)

Sales promotion.

(8)

(7)

Internet marketing.

(7)

Mass media -- South Africa.

(7)

(7)

Advertising -- Psychological aspects.

(6)

Advertising campaigns.

(6)

Advertising layout and typography.

(6)

Graphic design (Typography)

(6)

(6)

(5)

Advertising -- Awards -- South Africa.

(5)

Advertising media planning.

(5)

Consumer behavior.

(5)

Corporations -- South Africa.

(5)

(5)

(5)

(5)

Advertising media planning -- South Africa.

(4)

Consumers' preferences -- South Africa.

(4)

(4)

Marketing -- Planning.

(4)

Marketing -- South Africa -- Management.

(4)

Mass media and business -- South Africa.

(4)

Trademarks -- Design.

(4)

Trademarks -- South Africa.

(4)

(4)

Advertising -- Handbooks, manuals, etc.

(3)

Advertising -- United States.

(3)

Art publicitaire.

(3)

Brand name products -- Management.

(3)

Branding (Marketing) -- Awards -- South Africa.

(3)

Campagnes publicitaires -- Cas, Études de.

(3)

Commercial art -- Europe.

(3)

Commercial art -- History.

(3)

(3)

Consumers' preferences.

(3)

Export marketing.

(3)

Gebrauchsgraphik.

(3)

Grafische vormgeving.

(3)

Graphic arts -- History.

(3)

(3)

Layout (Printing)

(3)

Marketing research.

(3)

(3)

Public relations.

(3)

(3)

(3)

(3)

Advertising -- Awards -- Europe.

(2)

Advertising -- Design.

(2)

Advertising -- Europe -- Design.

(2)

Advertising -- History.

(2)

Advertising -- Pictorial works.

(2)

Advertising -- Research.

(2)

Advertising -- United States -- History -- 20th century.

(2)

Advertising agencies.

(2)

Advertising as Topic.

(2)

Advertising campaigns -- Awards -- Europe.

(2)

Advertising copy -- Handbooks, manuals, etc.

(2)

Advertising, Newspaper -- Awards -- South Africa.

(2)

Art and industry.

(2)

Art et industrie.

(2)

Aspects psychologiques.

(2)

BUSINESS & ECONOMICS -- Advertising & Promotion.

(2)

(2)

Brand name products -- South Africa

(2)

Brand name products -- Marketing -- Management.

(2)

Business names.

(2)

(2)

Commercial art -- Awards -- Europe.

(2)

Commercial art -- Technique.

(2)

Commercial art -- United States -- History -- 20th century.

(2)

Commercial art -- United States -- Periodicals.

(2)

Commercial art -- United States -- Pictorial works.

(2)

Communication in management.

(2)

Communication visuelle.

(2)

Consumers -- Psychology.

(2)

Corporations -- South Africa

(2)

(2)

Creative ability in business.

(2)

Design -- Europe.

(2)

Direct marketing.

(2)

(2)

Graphic arts -- Technique.

(2)

Handbooks and manuals.

(2)

International business enterprises.

(2)

Internet advertising.

(2)

(2)

(2)

(2)

Marketing -- Evaluation.

(2)

Marketing -- Mathematical models.

(2)

Marketing plan.

(2)

Marktforschung.

(2)

Mass media and business.

(2)

(2)

(2)

Merken (commercie)

(2)

Mobile commerce.

(2)

Popular culture -- United States -- Pictorial works.

(2)

Problems and exercises.

(2)

Product management.

(2)

Publicité -- Ouvrages illustrés.

(2)

Relationship marketing.

(2)

Senses and sensation.

(2)

Service industries -- Marketing.

(2)

Soziale Software.

(2)

Strategic planning.

(2)

Television advertising -- Awards -- South Africa.

(2)

(2)

United States -- Civilization -- 20th century -- Pictorial works.

(2)

(2)

Werbepsychologie.

(2)

AIGA journal of graphic design.

(1)

Added Value (Firm)

(1)

Advertising -- Awards -- Pictorial works.

(1)

Advertising -- Brand name products -- Pictorial works.

(1)

Advertising -- Brand name products -- South Africa.

(1)

Advertising -- Fashion.

(1)

Advertising -- Forecasting.

(1)

Advertising -- France.

(1)

Advertising -- South Africa -- Cross-cultural studies.

(1)

Advertising -- Technological innovations.

(1)

Advertising -- Textbooks.

(1)

Advertising -- United States -- Directories.

(1)

Advertising -- Vocational guidance.

(1)

Advertising -- Web sites -- Design.

(1)

Advertising agencies -- Case studies.

(1)

Advertising agencies -- Customer services -- United States.

(1)

Advertising agencies -- Management.

(1)

Advertising agencies -- South Africa.

(1)

Advertising agencies -- United States.

(1)

Advertising and children -- United States.

(1)

Advertising and children.

(1)

Advertising campaigns -- Anecdotes.

(1)

Advertising campaigns -- Case studies.

(1)

Advertising campaigns -- United States -- Planning.

(1)

Advertising campaigns -- United States.

(1)

Advertising copy -- Pictorial works.

(1)

Advertising copy -- Problems, exercises, etc.

(1)

Advertising copy -- United States -- 20th century -- Pictorial works.

(1)

Advertising language.

(1)

Advertising laws -- South Africa.

(1)

Advertising layout and typography -- Handbooks, manuals, etc.

(1)

Advertising photography.

(1)

Advertising, Newspaper -- Moral and ethical aspects -- South Africa.

(1)

Advertising, Newspaper -- South Africa.

(1)

Advertising, Outdoor -- History -- Pictorial works.

(1)

Advertising, Outdoor -- Pictorial works.

(1)

Advertising, Outdoor -- Posters.

(1)

Advertising, Point-of-sale.

(1)

Agences de publicité -- Gestion -- Cas, Études de.

(1)

Agences de publicité -- États-Unis.

(1)

Android (Electronic resource)

(1)

Anecdotes as Topic.

(1)

Application software -- Development.

(1)

Art and industry -- South Africa -- Catalogs.

(1)

(1)

Art portfolios.

(1)

Art, Modern -- 20th century -- Collectors and collecting.

(1)

Art, Modern -- 21st century -- Collectors and collecting.

(1)

Art, Modern -- Collectors and collecting.

(1)

Arte comercial -- Estados Unidos.

(1)

Arts graphiques -- Angleterre.

(1)

Arts graphiques -- Guides pratiques et mémentos.

(1)

Arts graphiques.

(1)

Aspects sociaux.

(1)

Aufsatzsammlung.

(1)

Augmented reality -- Law and legislation -- United States.

(1)

Augmented reality -- Law and legislation.

(1)

Augmented reality -- Moral and ethical aspects.

(1)

Authenticity (Philosophy)

(1)

(1)

BUSINESS & ECONOMICS -- Marketing -- General.

(1)

Bedrijfsplanning.

(1)

(1)

Berichterstattung.

(1)

Berömda personer -- porträtt.

(1)

Berühmte Persönlichkeit.

(1)

(1)

(1)

Brand name products -- Case Studies.

(1)

Brand name products -- Case studies.

(1)

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