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2. 
Cover image for Truth, lies, and advertising : the art of account planning
by 
Steel, Jon.
Format: 
Books
Publication Date 
1998
Excerpt: 
: Uncovering the Truth and Stimulating Creative Ideas through Research -- The Fisherman's Guide: The Importance
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3. 
Cover image for Advertising communications & promotion management
by 
Rossiter, John R.
Format: 
Regular print
Publication Date 
1997
Excerpt: 
. Media Plan Implementation -- 18. Advertising Strategy Research -- 19. Concept Development Research, MJTs
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by 
Williams, Keith C.
Format: 
Books
Publication Date 
1981
Excerpt: 
Behavioural aspects of marketing / Williams, Keith C.
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by 
Huysamen, G. K.
Format: 
Books
Publication Date 
1976
Excerpt: 
Introductory statistics and research design for behavioural sciences. Vol. 2 / Huysamen, G. K.
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