by
Olins, Wally, 1930-2014.
Format:
Books
Publication Date
2003
Excerpt:
On brand / Olins, Wally, 1930-2014.
2.
by
Stopforth, Mike.
Format:
Books
Publication Date
2014
Excerpt:
Brand name products -- Management.
by
Klopper, H. B., 1974-
Format:
Books
Publication Date
2011
Excerpt:
Brand management / Klopper, H. B., 1974-
by
Aaker, David A.
Format:
Books
Publication Date
2009 2000
Excerpt:
Brand name products -- Management.
by
Aaker, David A., 1938-
Format:
Books
Publication Date
2002
Excerpt:
Brand leadership / Aaker, David A., 1938-
by
Aaker, David A.
Sample text http://catdir.loc.gov/catdir/samples/simon031/99089668.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0631/99089668-t.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/simon051/99089668.html
Publisher description http://catdir.loc.gov/catdir/description/simon033/99089668.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0631/99089668-t.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/simon051/99089668.html
Publisher description http://catdir.loc.gov/catdir/description/simon033/99089668.html
Format:
Books
Publication Date
2000
Excerpt:
Brand name products -- United States -- Management.
by
Landa, Robin.
Table of contents http://catdir.loc.gov/catdir/toc/fy0609/2006296562.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1103/2006296562-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1103/2006296562-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1103/2006296562-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1103/2006296562-d.html
Format:
Books
Publication Date
2006
Excerpt:
Designing brand experiences / Landa, Robin.
by
Chernev, Alexander, author
Format:
Books
Publication Date
2020
Excerpt:
Strategic brand management / Chernev, Alexander, author
by
Elliott, Richard H., author.
Format:
Books
Publication Date
2018
Excerpt:
Strategic brand management / Elliott, Richard H., author.
by
Elliott, Richard H., author.
Format:
Books
Publication Date
2015
Excerpt:
Strategic brand management / Elliott, Richard H., author.
by
Eberl, Nikolaus.
Format:
Books
Publication Date
2007
Excerpt:
Brandovation : celebrating your brand / Eberl, Nikolaus.
by
O'Guinn, Thomas C.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html
Format:
Books
Publication Date
2015
Excerpt:
Advertising and integrated brand promotion / O'Guinn, Thomas C.