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1. 
Cover image for AdValue : twenty ways advertising works for business
AdValue : twenty ways advertising works for business
by 
Butterfield, Leslie, 1952-
Table of contents http://catdir.loc.gov/catdir/toc/els031/2002043685.html
Publisher description http://catdir.loc.gov/catdir/description/els031/2002043685.html
Format: 
Books
Publication Date 
2003
Excerpt: 
advertising works' / Tim Broadbent -- How advertising affects customer loyalty / Andrew Crosthwaite -- Long
Available: Copies:
2. 
Cover image for Excellence in advertising : the IPA guide to best practice
Excellence in advertising : the IPA guide to best practice
by 
Butterfield, Leslie, 1952-
Table of contents http://catdir.loc.gov/catdir/toc/els033/99043468.html
Publisher description http://catdir.loc.gov/catdir/description/els033/99043468.html
Format: 
Books
Publication Date 
1999
Excerpt: 
Broadbent -- Total communications strategy / Tim Pile -- Is there a role for advertising as a driver of
Available: Copies:
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