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1. 
Cover image for For God, country, and Coca-Cola : the definitive history of the great American soft drink and the company that makes it
For God, country, and Coca-Cola : the definitive history of the great American soft drink and the company that makes it
by 
Pendergrast, Mark.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0833/00701571-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0833/00701571-d.html
Format: 
Books
Publication Date 
2000
Excerpt: 
Coca-Cola Company -- History.
Available: Copies:
3. 
Cover image for Casting for big ideas : a new manifesto for agency managers
Casting for big ideas : a new manifesto for agency managers
by 
Jaffe, Andrew, 1938-2010.
Table of contents http://catdir.loc.gov/catdir/toc/wiley041/2003283016.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley045/2003283016.html
Publisher description http://catdir.loc.gov/catdir/description/wiley041/2003283016.html
Format: 
Books
Publication Date 
2003
Excerpt: 
Marketing Officer The Coca-Cola Company Adjunct Professor of Marketing at the Haas School of Business The
Available: Copies:
4. 
Cover image for Brands in the balance : meeting the challenges to commercial identity
Brands in the balance : meeting the challenges to commercial identity
by 
Drawbaugh, Kevin.
Format: 
Books
Publication Date 
2001
Excerpt: 
company. Store wars: Kellogg and private-label brands -- Puzzle master: LVMH and the brand portfolio
Available: Copies:
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