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1. 
Cover image for Marketing 5.0 : technology for humanity
Marketing 5.0 : technology for humanity
by 
Kotler, Philip, author.
https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2736752&site=ehost-live&scope=site
Format: 
Books
Publication Date 
2021
Excerpt: 
customer behavior, such as Whatever-Whenever-Wherever (WWW) and the differences between Generations X, Y, Z
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2. 
Cover image for The sponsored life : ads, TV, and American culture
The sponsored life : ads, TV, and American culture
by 
Savan, Leslie.
Format: 
Books
Publication Date 
1994
Excerpt: 
-- Bash & cash -- Buy-it riot -- Logo-rrhea -- Generation X-force -- 6. The sponsored life -- On the rox
Available: Copies:
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