, gaming, and digital humanities. Each chapter includes an intellectual history of a particular method or

-- Designers who define fashion history -- Primary categories in the market -- Seasonal deliveries -- Customer

Media Studies is an essential tool that introduces key terms, research traditions, debates, and their

, positioning, and the value proposition -- 7. Advertising research -- 8. Planning advertising and integrated

Creative research methods in the social sciences : a practical guide / Kara, Helen, author.

Research methodology : a step-by-step guide for beginners / Kumar, Ranjit, author.

Social sciences -- Research -- Methodology.

promotion in the global market -- The history of advertising and brand promotion -- Analyzing the

-- Choosing a domain -- Primary research -- Secondary research -- Approach -- Research supports framework

The handbook of media and communication research : qualitative and quantitative methodologies /

The Sage handbook of qualitative research / Denzin, Norman K.

: Lawrence Zeegen ; Student exercise : Context -- Ideas. Research ; Idea generation ; Idea mapping