The country of origin effect on Proudly South African FMCG products

Celebrity endorsement as a persuasive technique for advertisers in South Africa

Examining digital communication platforms in creating brand equity in the South African pharmaceutical industry

The effects of internal branding on medical representative in leading pharmaceutical company in South Africa

An exploratory study of how a select group of successful SMEs use social commerce to grow their business in South Africa

Is brand South Africa creating a positive rainbow nation for our millennials

Shopper marketing in South Africa

Underwear on the burning line : an exploratory study of how the global trend of environmental sustainability influences the textile disposal behaviour of young South African women living in suburban Johannesburg

An investigation of the online presence of selected Premier Soccer League (PSL) clubs in South Africa

The effect of a human centered design philosophy on brand loyalty withing the automotive industry : a case study of Volvo cars, South Africa

Building powerful South African brands through sensory branding

South Africa's political economy : the brand state of our nation