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1. 
Cover image for Advertising and promotions : an integrated brand approach
Advertising and promotions : an integrated brand approach
by 
Semenik, Richard J.
Format: 
Books
Publication Date 
2012
Excerpt: 
, agencies, media, and support organizations -- Regulatory, social, and ethical aspects of advertising and
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2. 
Cover image for Convergence design : creating the user experience for interactive television, wireless, and broadband
Convergence design : creating the user experience for interactive television, wireless, and broadband
by 
Curran, Steve.
Format: 
Books
Publication Date 
2003
Excerpt: 
Convergence design : creating the user experience for interactive television, wireless, and
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