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1. 
Cover image for Key marketing metrics : the 50+ metrics every manager needs to know
by 
Farris, Paul W.
Format: 
Books
Publication Date 
2009
Excerpt: 
Marketingmanagement
Available: Copies:
2. 
Cover image for Strategic market management
by 
Aaker, David A.
Format: 
Books
Publication Date 
2001
Excerpt: 
Marketingmanagement.
Available: Copies:
3. 
Cover image for Kotler on marketing : how to create, win, and dominate markets
by 
Kotler, Philip.
Format: 
Books
Publication Date 
1999
Excerpt: 
Marketingmanagement.
Available: Copies: