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1. 
Cover image for Marketing 4.0 : moving from traditional to digital
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
they make decisions. The valuable paradox of big data analytics is that it can create more personalized
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2. 
Cover image for The design of everyday things
by 
Norman, Donald A., author.
Format: 
Books
Publication Date 
2013
Excerpt: 
; Detecting error; Designing for error; When good design isn't enough; Resilience engineering; The paradox of
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3. 
Cover image for Strategic information systems management
by 
Grant, Kevin, 1968-
Format: 
Books
Publication Date 
2010
Excerpt: 
-- IT productivity paradox -- Benefits management -- Financial aspect of IT -- Benefits management
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4. 
Cover image for Purple cow : transform your business by being remarkable
by 
Godin, Seth.
Format: 
Books
Publication Date 
2005 2004
Excerpt: 
parody paradox -- Seventy-two Pearl Jam albums -- Case study: Curad -- Sit there, don't just do something
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5. 
Cover image for On dialogue
by 
Bohm, David, 1917-1992.
Format: 
Books
Publication Date 
2004 1996
Excerpt: 
On communication -- On dialogue -- The nature of collective thought -- The problem and the paradox
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6. 
Cover image for The art of looking sideways
by 
Fletcher, Alan.
Format: 
Books
Publication Date 
2001
Excerpt: 
-- Perception -- Stereotypes -- Value -- Illusion -- Paradox -- Figure ground -- Symmetry -- Reflections
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7. 
Cover image for Pragmatics of human communication : a study of interactional patterns, pathologies, and paradoxes
by 
Watzlawick, Paul, 1921-2007.
Format: 
Books
Publication Date 
1967
Excerpt: 
Virginia Woolf? -- Paradoxical communication -- Paradox in psychotherapy -- Existentialism and the theory
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