evidence -- Marketing planning, implementation and control -- People, process and physical evidence

Pt. I. Introduction. The evolution of management theory -- The management process -- Features of

Design; 1.2.1 Voice-Mail System; 1.2.2 Remote Control; 1.2.1 What to Design; 1.3 What Is Interaction

Pt. I. Introduction. The evolution of management theory -- The management process -- Features of

Specific Process -- Investigating a Process's Thread Set -- Investigating a Process's Module Set

through podcasting -- Putting marketing back in musicians' control -- Podcasting: more than just music

-- Countermeasures: technical controls -- Countermeasures: non-technical controls -- Conclusion -- Key learning

cybernetic tradition -- Bona fide group theory -- Input-process-output model -- Fisher's interaction analysis

control systems and responsibilty accounting -- 10. Management control in decentralized organizations

-- Supplement A. Decision making -- Part 2. Process -- 3. Process management -- 4. Managing project processes

of social science -- The logic of the research process -- 11. The process of social research -- 12

communication process -- Objectives and budgeting for integrated marketing communications programs -- Developing