information to gain customer insights -- Consumer markets and buyer behavior -- Business markets and business

Behavior -- 6. Business Markets and Business Buyer Behavior -- Part 3 Desingning a Customer Value

Behavior modification -- Economic aspects.

punishments -- Conditioning and addiction -- Gamification -- Social/viral structure -- How to create trust

advertising and brand promotion -- 4. Social, ethical, and regulatory aspects of advertising and promotion

Competitive Advantage -- 19. The Global Marketplace -- 20. Sustainable Marketing: Social Responsibility and

Advertising -- 12 Traditional Ad Media -- 13 Online and Mobile Advertising -- 14 Social Media -- 15 Direct

; Understanding Consumer Behavior ; Analyzing the Marketplace ; Defining Strategic Approaches ; Developing the

classification of slips; The classification of mistakes; Social and institutional pressures; Reporting error

Marketing -- Social aspects.

environment for advertising and integrated brand promotion -- Advertising, consumer, behavior, and integrated

gain customer insights -- Consumer markets and consumer buyer behavior -- Business markets and business