action research -- The quantitative research process -- Surveys and the use of questionnaires -- Sampling

data -- First steps in action research -- The quantitative research process -- Surveys and the use of

; Questionnaire surveys in media research; Field research in media studies ; Measuring media audiences

process -- Surveys and the use of questionnaires -- Sampling -- Statistical analysis I: Descriptive

questions -- How to observe a user -- Interviews -- Surveys -- Card sorting -- Creating user profiles

-- Surveys -- Card sorting -- Focus groups -- Field studies -- Evaluation methods -- Wrapping up.

: Data gathering methods -- 9. Sampling -- 10. Surveys and questionnaires -- 11. Interviews and focus

Social surveys -- Methodology.

South Africa Survey 2012 Alexander, Georgina et al.

Africa Survey 2012 Schulze, Catherine

data -- First steps in action research -- The quantitative research process -- Surveys and the use of

collection -- Ch. 6. Primary data collection -- Ch. 7. Secondary data collection -- Ch. 8. Surveys -- Ch. 9