Marketing South African tourism and hospitality

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Title:

Author:

George, Richard.

ISBN:

9780195719253

Personal Author:

George, Richard.

Publication Information:

Cape Town : Oxford University Press, 2001.

Physical Description:

xv, 347 pages : illustrations ; 24 cm

Abstract:

This detailed textbook is the first to deal extensively with marketing in the South African tourism and hospitality industry, and provides comprehensive coverage of marketing theories for students.

Subject Term:

Tourism -- South Africa -- Marketing.

Hospitality industry -- South Africa -- Marketing.

Hospitality industry -- Marketing. (OCoLC)fst00961149

Tourism -- Marketing. (OCoLC)fst01153181

Marketing.

Toerisme.

Geographic Term:

South Africa. (OCoLC)fst01204616

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168015721950	916.800688 G348M 2001	1	Searching... Unknown
Searching... 1:VGBDX	1:GEN-BOOK	000005146	338.479 GEO	1	Searching... Unknown

This text is a comprehensive introduction to marketing in the tourism and hospitality industry written from a southern African perspective. It is aimed at students of university and technikon courses in marketing and tourism. This detailed, accessible textbook on the role of the marketer in southern Africa is presented in a clear and concise way, using real-life examples drawn from a range of southern African tourism and hospitality companies and destinations on all the key areas of marketing.

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