Search Results for Adoption.

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Advertising media planning : a brand management approach

Kelley, Larry D., 1955-

EBSCOhost https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live

Format:

Electronic Resources

Publication Date

2015

Excerpt:

-to-read style and logical format make it ideal for classroom adoption, and students will benefit from the down

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Advertising, promotion, and other aspects of integrated marketing communications

Shimp, Terence A.

Format:

Books

Publication Date

2013

Excerpt:

Integrated Marketing Communications -- 2 Enhancing Brand Equity and Accountability -- 3 Brand Adoption, Brand

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The authenticity hoax : how we got lost finding ourselves

Potter, Andrew.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1011/2009045459-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1011/2009045459-d.html

Format:

Books

Publication Date

2010

Excerpt:

through its adoption by the 1960s counterculture to its centrality in twenty-first-century moral life. He

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Brand Avatar : translating virtual world branding into real world success

De Mesa, Alycia.

Table of contents https://www.loc.gov/catdir/enhancements/fy1609/2008046497-t.html
Publisher description https://www.loc.gov/catdir/enhancements/fy1609/2008046497-d.html

Format:

Books

Publication Date

2009

Excerpt:

He emergence & characteristics of virtual worlds -- The early worlds -- The adoption continuum

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ProfitBrand : how to increase the profitability, accountability & sustainability of brands

Wreden, Nick.

ebrary http://site.ebrary.com/id/10096170
Table of contents http://catdir.loc.gov/catdir/toc/ecip056/2005001872.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/2005001872-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005001872-d.html

Format:

Books

Publication Date

2005

Excerpt:

: striving toward adoption ; Constituencies: communicating with communities -- ; Communication principles

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