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1. 
Cover image for Kellogg on branding in a hyper-connected world
Kellogg on branding in a hyper-connected world
by 
Tybout, Alice M. éditeur intellectuel.
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Format: 
Books
Publication Date 
2019
Excerpt: 
/ Julie Hennessy -- Connecting marketing and finance via brand value / Bobby J. Calder -- Section four
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2. 
Cover image for Key marketing metrics : the 50+ metrics every manager needs to know
Key marketing metrics : the 50+ metrics every manager needs to know
by 
Farris, Paul W., author.
Format: 
Books
Publication Date 
2017
Excerpt: 
-- Advertising Metrics -- Online, Email, And Mobile Metrics -- Marketing And Finance -- The Marketing Metrics X
Available: Copies:
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