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1. 
Cover image for Winning the story wars : why those who tell--and live--the best stories will rule the future
by 
Sachs, Jonah, author.
Format: 
Books
Publication Date 
2012
Excerpt: 
Storytelling -- Psychological aspects.
Available: Copies:
2. 
Cover image for Brand sense : sensory secrets behind the stuff we buy
by 
Lindström, Martin, 1970-
Format: 
Books
Publication Date 
2010
Excerpt: 
Advertising -- Psychological aspects.
Available: Copies:
3. 
Cover image for The advertised mind : groundbreaking insights into how our brains respond to advertising
by 
Du Plessis, Erik.
Format: 
Books
Publication Date 
2008
Excerpt: 
Advertising -- Psychological aspects.
Available: Copies:
4. 
Cover image for Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertising
by 
Jaffe, Joseph, 1970-
Format: 
Books
Publication Date 
2005
Excerpt: 
Advertising -- Psychological aspects.
Available: Copies:
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