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Advertising creative : strategy, copy, and design

Altstiel, Tom, author.

Format:

Books

Publication Date

2023

Excerpt:

Advertising agencies.

Available: Copies:

Advertising and integrated brand promotion

O'Guinn, Thomas C.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html

Format:

Books

Publication Date

2015

Excerpt:

Advertising and integrated brand promotion / O'Guinn, Thomas C.

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Advertising media planning : a brand management approach

Kelley, Larry D., 1955-

EBSCOhost https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live

Format:

Electronic Resources

Publication Date

2015

Excerpt:

Advertising media planning : a brand management approach / Kelley, Larry D., 1955-

Available: Copies:

The best digital marketing campaigns in the world II

Ryan, Damian, author.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=706000&site=ehost-live

Format:

Books

Publication Date

2014

Excerpt:

Advertising campaigns -- Case studies.

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Cover image for Problem solved : how to recognize the nineteen recurring problems faced in design, branding and communication and how to solve them

Problem solved : how to recognize the nineteen recurring problems faced in design, branding and communication and how to solve them

Johnson, Michael, 1964-

Table of contents http://swbplus.bsz-bw.de/bsz375683208inh.htm

Format:

Books

Publication Date

2012

Excerpt:

Advertising.

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How to create a portfolio & get hired : a guide for graphic designers and illustrators

Taylor, Fig.

Format:

Books

Publication Date

2010

Excerpt:

. Design groups ; Advertising agencies ; The editorial sector ; Book publishing ; Comics and graphic novels

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Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2007

Excerpt:

Advertising and promotion : an integrated marketing communications perspective / Belch, George E

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EGO : the difference between telling and selling.

EGO (Firm)

Format:

Books

Publication Date

2003

Excerpt:

Advertising agencies -- United States -- Case studies.

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Beyond disruption : changing the rules in the marketplace

Dru, Jean-Marie.

Table of contents http://catdir.loc.gov/catdir/toc/wiley023/2002280694.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley046/2002280694.html
Publisher description http://catdir.loc.gov/catdir/description/wiley0310/2002280694.html

Format:

Books

Publication Date

2002

Excerpt:

Agences de publicité -- Gestion -- Cas, Études de.

Available: Copies:

10.

Problem solved : a primer in design and communication

Johnson, Michael, 1964-

Format:

Books

Publication Date

2002

Excerpt:

advertising. Designers and agencies whose work is discussed in the book include Chermayeff and Geismar

Available: Copies:

11.

Ad worlds : brands, media, audiences

Myers, Greg, 1954-

Format:

Books

Publication Date

1999

Excerpt:

Advertising.

Available: Copies:

12.

Truth, lies, and advertising : the art of account planning

Steel, Jon.

Table of contents http://catdir.loc.gov/catdir/toc/onix04/97040334.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/97040334.html
Publisher description http://catdir.loc.gov/catdir/description/wiley033/97040334.html

Format:

Books

Publication Date

1998

Excerpt:

Advertising agencies -- Customer services -- United States.

Available: Copies:

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