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1.

Cover image for Brands and branding in South Africa : key success stories.

Brands and branding in South Africa : key success stories.

Brands and branding in South Africa : key success stories.

Format:

Books

Publication Date

2025 2024 2023 2022 2021

Excerpt:

Branding (Marketing) -- South Africa.

Available: Copies:

2.

Cover image for The annual : advertising, media, marketing and branding

The annual : advertising, media, marketing and branding

The annual : advertising, media, marketing and branding

Format:

Books

Publication Date

2025 2024 2023 2022 2021

Excerpt:

The annual : advertising, media, marketing and branding

Available: Copies:

3.

Brand management : A South African Perspective

Brand management : A South African Perspective

by

Cunningham, Nicole author.

Format:

Books

Publication Date

2024

Excerpt:

Branding (Marketing)

Available: Copies:

4.

Brand management : co-creating meaningful brands

by

Beverland, Michael, author.

Format:

Books

Publication Date

2024

Excerpt:

Branding (Marketing)

Available: Copies:

5.

Brand storytelling : put customers at the heart of your brand story

by

Rodriguez, Miri, author.

Format:

Books

Publication Date

2023

Excerpt:

Branding (Marketing)

Available: Copies:

6.

Brand metrics measuring brand efficacy along the customer journey

by

Kall, Jacek VerfasserIn.

Format:

Books

Publication Date

2022

Excerpt:

Branding (Marketing)

Available: Copies:

7.

Cover image for Strategic creativity : a business field guide to advertising, branding, and design

Strategic creativity : a business field guide to advertising, branding, and design

by

Landa, Robin, author.

Format:

Books

Publication Date

2022

Excerpt:

Branding (Marketing)

Available: Copies:

8.

Cover image for Experiential Marketing : integrated theory & strategic application.

Experiential Marketing : integrated theory & strategic application.

by

Leahy, Rose. Fenton, Pio. Barry, Holly

Format:

Books

Publication Date

2022

Excerpt:

Branding (Marketing)

Available: Copies:

9.

Cover image for Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement

Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement

by

Rowles, Daniel, author.

Format:

Books

Publication Date

2022

Excerpt:

Branding (Marketing)

Available: Copies:

10.

Brand management : co-creating meaningful brands

by

Beverland, Michael, author.

Format:

Books

Publication Date

2021

Excerpt:

Branding (Marketing)

Available: Copies:

11.

Brand management : A South African Perspective

Brand management : A South African Perspective

by

Cunningham, Nicole author.

Format:

Books

Publication Date

2021

Excerpt:

Branding (Marketing)

Available: Copies:

12.

Cover image for Marketing brands in Africa : perspectives on the evolution of branding in an emerging market

Marketing brands in Africa : perspectives on the evolution of branding in an emerging market

by

Appau, Samuelson, editor.

Format:

Books

Publication Date

2021

Excerpt:

Marketing brands in Africa : perspectives on the evolution of branding in an emerging market /

Available: Copies:

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Author

Independent Institute of Education. Vega School of Brand Leadership.

(4)

(4)

Beverland, Michael, author.

(3)

Affinity Advertising and Publishing.

(2)

Cunningham, Nicole author.

(2)

Duncan, Tom (Thomas R.)

(2)

(2)

(2)

Goddard, Simon.

(2)

(2)

Independent Institute of Education. Vega School.

(2)

Sadler, Eamonn.

(2)

Wheeler, Alina.

(2)

Aaker, David A.

(1)

Adamson, Allen P.

(1)

American Institute of Graphic Arts.

(1)

Appau, Samuelson, editor.

(1)

Arruda, William, 1961- author.

(1)

Atak, Mike, writer of introductory material.

(1)

Atkin, Douglas.

(1)

(1)

Baskin, Jonathan Salem.

(1)

Bedbury, Scott.

(1)

Bhargava, Rohit.

(1)

Bjerre, Mogens, 1959-

(1)

Bruce, Duncan, 1951-

(1)

Bukasa, Patrick.

(1)

(1)

Campelo, Adriana, editor.

(1)

Cankurtaran, Pinar, author.

(1)

Chernev, Alexander, author

(1)

Choi, Tsan-Ming, editor.

(1)

Cijo, Mark, author.

(1)

Dahlén, Micael.

(1)

De Mesa, Alycia.

(1)

Desgrippes, Joël.

(1)

Dickinson, Michael.

(1)

(1)

Du Toit, Michael, editor.

(1)

Dube, Themebelihle Cherly.

(1)

Duncan, Tom (Thomas R.). IMC.

(1)

Erdis, Cindy, editor.

(1)

Fenichell, Stephen.

(1)

Gcaba, Nomdumiso.

(1)

Gerzema, John, 1961-

(1)

Grant, John, 1964-

(1)

Hanlon, Patrick.

(1)

Hanover, Dan, 1973- author.

(1)

Harvey, David, 1945-

(1)

Hatch, Mary Jo.

(1)

(1)

(1)

(1)

(1)

Independent Institute of Education. Vega School

(1)

Joachimsthaler, Erich, 1956-

(1)

Kall, Jacek VerfasserIn.

(1)

Kellogg School of Management.

(1)

Keown, Lisa Robyn.

(1)

Knudtzen, Charlotte F.

(1)

Kotler, Philip, author.

(1)

(1)

(1)

Landa, Robin, author.

(1)

(1)

Lange, Fredrik.

(1)

Leahy, Rose. Fenton, Pio. Barry, Holly

(1)

Lebar, Ed, 1943-

(1)

Lenderman, Max.

(1)

Lindström, Martin, 1970-

(1)

(1)

(1)

Malinzi, Agnes.

(1)

(1)

Mark, Margaret.

(1)

Miller, Jon, 1971-

(1)

Moriarty, Sandra E. (Sandra Ernst)

(1)

Morris, Michael, 1959-

(1)

Muhlberg, Hans.

(1)

Muir, David, 1971-

(1)

Myers, Brady Hudson.

(1)

Neumeier, Marty.

(1)

Oosthuizen, Thomas Henry.

(1)

Pearson, Carol, 1944-

(1)

Pincas, Stepháne.

(1)

(1)

(1)

Rodriguez, Miri, author.

(1)

Roriston, Delia.

(1)

Rowles, Daniel, author.

(1)

Sarkar, Christian, author.

(1)

Saunt, Michelle Margot.

(1)

Schultz, Majken.

(1)

Shargey, Hayley Jade.

(1)

Sherrington, Mark.

(1)

Slade, Catharine, author.

(1)

Smith, Kerry, 1963- author.

(1)

Smith, Terry, 1955-

(1)

Sookdiyal, Nishta.

(1)

Stopforth, Mike.

(1)

(1)

Throssell, Nick.

(1)

Twitchell, James B., 1943-

(1)

Tybout, Alice M.

(1)

Van Rensburg, Rigard Janse.

(1)

Van Zyl, Abraham Johannes.

(1)

Veitch, Emily Frances.

(1)

Walther, Kathrin.

(1)

(1)

(1)

Young, Antony, 1964-

(1)

(1)

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(23)

Electronic Resources

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Item Category 1

Material Type

Language

(96)

Library

Shelf Location

Publication Date

Subject

Branding (Marketing)

(77)

Brand name products.

(19)

(12)

Brand name products -- Management.

(9)

Branding (Marketing) -- South Africa.

(9)

(9)

Advertising -- Brand name products.

(7)

Marketing research.

(7)

(6)

Consumer behavior.

(5)

Internet marketing.

(5)

Success in business.

(5)

Advertising -- South Africa.

(4)

Brand name products -- South Africa.

(4)

Commercial art.

(4)

Communication in marketing.

(4)

Marketing -- South Africa.

(4)

Mass media -- South Africa.

(4)

(4)

Trademarks -- Design.

(4)

Advertising -- Awards -- South Africa.

(3)

(3)

Brand name products -- Marketing -- Management.

(3)

Branding (Marketing) -- Awards -- South Africa.

(3)

Consumers -- Research.

(3)

(3)

(3)

(3)

Produits de marque -- Commercialisation.

(3)

(3)

Advertising -- Brand name products -- South Africa.

(2)

Brand name products -- Marketing.

(2)

Consumers' preferences.

(2)

Corporate image.

(2)

Creative ability in business.

(2)

Customer relations.

(2)

(2)

Marknadsföring.

(2)

Merken (commercie)

(2)

Produits de marque.

(2)

Relationship marketing.

(2)

Success in business -- South Africa.

(2)

Target marketing.

(2)

(2)

Added Value (Firm)

(1)

Advertising -- Banks and banking -- South Africa.

(1)

Advertising as Topic.

(1)

Advertising campaigns -- History.

(1)

Advertising campaigns.

(1)

Aircraft industry.

(1)

(1)

(1)

Authenticity (Philosophy)

(1)

Brand building -- Research -- South Africa

(1)

Brand choice -- Psychological aspects.

(1)

Brand consumer behaviour -- Research

(1)

Brand name products -- Case studies.

(1)

Brand name products -- Computer network resources.

(1)

Brand name products -- Economic aspects.

(1)

Brand name products -- Planning.

(1)

Brand name products -- Psychological aspects.

(1)

Brand name products -- Social aspects -- United States.

(1)

Brand name products -- Social aspects.

(1)

Brand name products -- South Africa -- History.

(1)

Brand name products -- South Africa -- Management.

(1)

Brand name products -- Valuation.

(1)

Brand sensory marketing -- Research

(1)

Branding (Marketing) -- Africa.

(1)

Branding (Marketing) -- Case studies.

(1)

Branding (Marketing) -- History.

(1)

Branding (Marketing) -- Social aspects.

(1)

Branding (Marketing) -- South Africa -- History.

(1)

Branding (Marketing) -- South Africa -- Popular works.

(1)

Branding (Marketing) -- United States.

(1)

Business names -- Law and legislation -- South Africa -- Popular works.

(1)

Business names -- Law and legislation.

(1)

Business names.

(1)

Career development.

(1)

(1)

Choice Behavior.

(1)

Church marketing -- United States.

(1)

Commercial art -- History.

(1)

Commercial art -- Psychological aspects.

(1)

(1)

Communication in marketing -- South Africa.

(1)

Consommateurs -- Comportement.

(1)

Consommateurs -- Fidélité

(1)

Consommateurs -- Préférences.

(1)

Consumentengedrag.

(1)

Consumer Participation.

(1)

Consumers -- Psychology.

(1)

Corporate culture.

(1)

Corporate image -- Case studies.

(1)

Corporations -- Growth.

(1)

Corporations -- South Africa.

(1)

Customer loyalty.

(1)

Customer relations -- Management.

(1)

DESIGN -- Graphic Arts -- General.

(1)

Desgrippes Gobé.

(1)

Education -- Marketing.

(1)

Electronic commerce -- South Africa.

(1)

Emotionale Produktdifferenzierung.

(1)

(1)

Fashion merchandising.

(1)

(1)

Identity (Psychology)

(1)

Identité (Psychologie)

(1)

Information behavior.

(1)

Internet advertising.

(1)

Internet marketing -- Case studies.

(1)

(1)

Lifestyles -- Case studies.

(1)

Lifestyles -- Economic aspects.

(1)

(1)

(1)

(1)

Marketing -- Decision making.

(1)

Marketing -- Management.

(1)

Marketing -- Psychological aspects.

(1)

Marktkommunikation.

(1)

Marktpsychologie.

(1)

(1)

(1)

Motivation research (Marketing)

(1)

Motivation, Études de (Marketing)

(1)

(1)

Museums -- Marketing.

(1)

(1)

(1)

(1)

Neuromarketing.

(1)

New products -- Management.

(1)

Nonprofit organizations -- South Africa -- Marketing.

(1)

Online Marketing

(1)

Online-Marketing.

(1)

Organizational effectiveness.

(1)

Personal marketing

(1)

Place marketing.

(1)

(1)

Private banks -- South Africa.

(1)

Product management.

(1)

Productontwikkeling.

(1)

Produit de marque.

(1)

Produits de marque - Planification.

(1)

Produits de marque -- Aspect psychologique.

(1)

Produits de marque -- Aspect social.

(1)

Produits de marque -- Planification.

(1)

Professions -- Marketing.

(1)

Public Relations.

(1)

(1)

Reality television programs.

(1)

Reklam -- Historia.

(1)

(1)

(1)

Small business marketing.

(1)

(1)

Social media -- Marketing.

(1)

Social responsibility of business.

(1)

Soziale Software.

(1)

Strategisch management.

(1)

Stratégie de marque.

(1)

Style de vie -- Aspect économique.

(1)

Trademarks -- Law and legislation -- South Africa -- Popular works.

(1)

Trademarks -- Law and legislation.

(1)

(1)

(1)

Viral marketing.

(1)

Virtual reality.

(1)

(1)

Youth and Social Media

(1)

Éducation muséale.

(1)

(1)

(1)

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