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Print
by 
Theron, Candice.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
An analysis of how brand reputation affects female consumer choice of cigarette brands / Theron
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2. 
Cover image for UX for beginners : a crash course in 100 short lessons
by 
Marsh, Joel, author.
Format: 
Books
Publication Date 
2016
Excerpt: 
choice -- Attention -- Memory -- Hyperbolic discounting -- Information architecture. What is information
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by 
Zambodla, Nandi.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
The role of emerging healthy hair narratives in the choices black women make abouth their hair
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by 
Affinity Advertising and Publishing.
Format: 
Books
Publication Date 
2012
Excerpt: 
Brands & branding in South Africa 2012 : brands--the people's choice. Affinity Advertising and
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6. 
Cover image for Brandwashed : tricks companies use to manipulate our minds and persuade us to buy
by 
Lindström, Martin, 1970-
Format: 
Books
Publication Date 
2012
Excerpt: 
Brand choice -- Psychological aspects.
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by 
Affinity Advertising and Publishing.
Format: 
Books
Publication Date 
2011
Excerpt: 
Brands & branding South Africa 2011 : the people's choice. Affinity Advertising and Publishing.
Available: Copies:
by 
Affinity Advertising and Publishing.
Format: 
Books
Publication Date 
2010
Excerpt: 
Brands & branding in South Africa 2010 : brands- the people's choice. Affinity Advertising and
Available: Copies:
9. 
Cover image for The brand bubble : the looming crisis in brand value and how to avoid it
by 
Gerzema, John, 1961-
Format: 
Books
Publication Date 
2008
Excerpt: 
The brand bubble : the looming crisis in brand value and how to avoid it / Gerzema, John, 1961-
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10. 
Cover image for Experience the message : how experiential marketing is changing the brand world
by 
Lenderman, Max.
Format: 
Books
Publication Date 
2006
Excerpt: 
Brand choice.
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11. 
Cover image for Brands in the balance : meeting the challenges to commercial identity
by 
Drawbaugh, Kevin.
Format: 
Books
Publication Date 
2001
Excerpt: 
Brand choice.
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