Search Results for Brand communication

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Brand communication in context : reading pack.

Independent Institute of Education. Vega School of Brand Leadership.

Format:

Books

Publication Date

2016

Excerpt:

Brand communication in context : reading pack. Independent Institute of Education. Vega School of

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Media channel planning perspectives and frameworks Towards an integrated brand communication.

Belling Cameron, Keith

Format:

Books

Publication Date

2020

Excerpt:

Media channel planning perspectives and frameworks Towards an integrated brand communication. /

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An exploration of consumer tribes and their role in strategic brand communication

Cressy, Anastacia

Format:

Manuscript

Publication Date

2018

Excerpt:

An exploration of consumer tribes and their role in strategic brand communication / Cressy

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Rainbow of hope : pioneering brand communication strategies and engaging stakeholders through emotional branding and media channels

Brown, Chloe Tara.

Format:

Manuscript

Publication Date

2013

Excerpt:

Rainbow of hope : pioneering brand communication strategies and engaging stakeholders through

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Exploring the role of nostalgic brand communication in the Afrikaner market

Abrahamse, Kaylie.

Format:

Manuscript

Publication Date

2013

Excerpt:

Exploring the role of nostalgic brand communication in the Afrikaner market / Abrahamse, Kaylie.

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Strategic integrated marketing communications

Percy, Larry Verfasser. (DE-588)170799492

Format:

Books

Publication Date

2023

Excerpt:

Strategic integrated marketing communications / Percy, Larry Verfasser. (DE-588)170799492

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Strategic brand management

Chernev, Alexander, author

Format:

Books

Publication Date

2020

Excerpt:

Strategic brand management / Chernev, Alexander, author

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Strategic brand management

Elliott, Richard H., author.

Format:

Books

Publication Date

2018

Excerpt:

Strategic brand management / Elliott, Richard H., author.

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Cover image for Cross sectional qualitative personal interviews to describe the extent to which racially diverse print advertsements increase consumer acceptance of South African retail in Cape Town

Cross sectional qualitative personal interviews to describe the extent to which racially diverse print advertsements increase consumer acceptance of South African retail in Cape Town

Forbay, Rosland

Format:

Manuscript

Publication Date

2017

Excerpt:

Brand communication -- Research

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10.

Architecting experience : a marketing science and digital analytics handbook

Wheeler, Scot R.

EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e020mww&AN=1170699&site=ehost-live&scope=site

Format:

Books

Publication Date

2016

Excerpt:

Communication in marketing.

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11.

Advertising media planning : a brand management approach

Kelley, Larry D., 1955-

EBSCOhost https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live

Format:

Electronic Resources

Publication Date

2015

Excerpt:

Advertising media planning : a brand management approach / Kelley, Larry D., 1955-

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12.

The use of gamification as a marketing communication tool to engage with South African millenials

Racitti, Riccardo.

Format:

Manuscript

Publication Date

2014

Excerpt:

The use of gamification as a marketing communication tool to engage with South African millenials /

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