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1. 
Cover image for Handbook of research on gender and marketing
by 
Dobscha, Susan, editor.
Format: 
Books
Publication Date 
2019
Excerpt: 
Consumer behavior.
Available: Copies:
3. 
Cover image for Advertising and integrated brand promotion
by 
O'Guinn, Thomas C.
Format: 
Books
Publication Date 
2015
Excerpt: 
-- 5. Advertising, integrated brand promotion, and consumer behavior -- 6. Market segmentation
Available: Copies:
4. 
Cover image for Consumer behavior
by 
Schiffman, Leon G. (DE-588)154336181
Format: 
Books
Publication Date 
2015
Excerpt: 
Consumer behavior / Schiffman, Leon G. (DE-588)154336181
Available: Copies:
6. 
Cover image for Advertising : concept and copy
by 
Felton, George, 1947-
Format: 
Books
Publication Date 
2013
Excerpt: 
success. This first section shows how to research products, understand consumer behavior, analyze
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9. 
Cover image for Contemporary advertising
by 
Arens, William F.
Format: 
Books
Publication Date 
2008
Excerpt: 
advertising strategy -- Research : gathering information for advertising planning -- Marketing and advertising
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10. 
Cover image for Buyer behaviour : understanding consumer psychology and marketing
by 
Du Plessis, P. J. (Phillipus Jacobus), 1943-
Format: 
Books
Publication Date 
2007
Excerpt: 
Buyer behaviour : understanding consumer psychology and marketing / Du Plessis, P. J. (Phillipus
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11. 
Cover image for Internet marketing : readings and online resources
by 
Richardson, Paul, 1962-
Format: 
Books
Publication Date 
2001
Excerpt: 
Internet marketing -- Shopping agents and consumer behavior -- Internet marketing communications
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12. 
Cover image for Emotional branding : the new paradigm for connecting brands to people
by 
Gobé, Marc.
Format: 
Books
Publication Date 
2001
Excerpt: 
Motivation research (Marketing)
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