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Read me : 10 lessons for writing great copy

Horberry, Roger.

ESCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=926209&site=ehost-live

Format:

Books

Publication Date

2014

Excerpt:

Read me : 10 lessons for writing great copy / Horberry, Roger.

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Advertising : concept and copy

Felton, George, 1947-

Format:

Books

Publication Date

2013

Excerpt:

Advertising : concept and copy / Felton, George, 1947-

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The idea writers : copywriting in a new media and marketing era

Iezzi, Teressa.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1608/2010035428-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1608/2010035428-d.html

Format:

Books

Publication Date

2010

Excerpt:

The idea writers : copywriting in a new media and marketing era / Iezzi, Teressa.

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The copy workshop workbook

Bendinger, Bruce.

Format:

Books

Publication Date

2009

Excerpt:

Copy writers -- Handbooks, manuals, etc.

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Advertising strategy : creative tactics from the outside/in

Altstiel, Tom.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0659/2005012623-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0734/2005012623-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0659/2005012623-d.html

Format:

Books

Publication Date

2006

Excerpt:

for writers -- Campaigns -- Headlines and taglines -- Body copy -- Print -- Out-of-home -- Direct mail

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