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2. 
Cover image for Marketing and the bottom line : the marketing metrics that will pump up cash flow
Marketing and the bottom line : the marketing metrics that will pump up cash flow
by 
Ambler, Tim.
Format: 
Books
Publication Date 
2003
Excerpt: 
Corporate profits.
Available: Copies:
3. 
Cover image for Marketing ROI : the path to campaign, customer, and corporate profitability
Marketing ROI : the path to campaign, customer, and corporate profitability
by 
Lenskold, James.
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh042/2003001407.html
Publisher description http://catdir.loc.gov/catdir/description/mh031/2003001407.html
Format: 
Books
Publication Date 
2003
Excerpt: 
Marketing ROI : the path to campaign, customer, and corporate profitability / Lenskold, James.
Available: Copies:
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