Context planning and channel innovation : reading pack

Principles of strategic thinking : reading pack.

Brand communication in context : reading pack.

Brand strategy 3 : reading pack.

Context planning and channel innovation : reading pack

Principles of strategic thinking : reading pack.

Brand and marketing management : reading pack.

The effect on Cape Town's retail environment produced by the Banting diet and the purchasing patterns of those who follow it : a mixed method study

A qualitative research study exploring the impact of Puma's celebrity endorsement deals on their brand equity in a South African sportswear industry context

The aspartame diet : an investigation of consumer perceptions and consumption of diet soda

Brand identity : the evaluation of Shoprite brand's identity vs brand image

Beauty before bunnies : a look into the relationship between MAC Cosmetics and their consumers and how these consumers remain loyal to the brand despite the brand's practice of animal testing