Black diamond unearthing South Africa's new black middle class.

Brand and marketing management : reading pack.

Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlines

Brand communication in context : reading pack.

Brand strategy 3 : reading pack.

Context planning and channel innovation : reading pack

The impact of technology on branding

The influence of alcohol marketing channels on alcohol consumption : a quantitative study of students residing in the Western Cape, South Africa

The pros and cons of marketing brands on Twitter using Coca Cola's "#shareacoke" campaign and BiC's "Women's Day" campaign : a comparative study adn brand impact analysis on South African Twitter users

Rise of the social media influencers : an investigation into the emergence of online super influencers and the subsequent implications for marketing strategy

Branding, metrics and the Castle Lite Platinum Edition : will analysing the Castle Lite Platinum Edition marketing efforts shed light on how accurately we can measure the effectiveness of a campaign?