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1. 
Cover image for The new strategic brand management : creating and sustaining brand equity long term
The new strategic brand management : creating and sustaining brand equity long term
by 
Kapferer, Jean-Noël.
Table of contents http://swbplus.bsz-bw.de/bsz119879484inh.htm
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0915/2004011734-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2004011734-d.html
Verlagsinformation http://swbplus.bsz-bw.de/bsz119879484vlg.htm
Format: 
Books
Publication Date 
2004
Excerpt: 
Kapferer, Jean-Noël. Strategic brand management.
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2. 
Cover image for The new strategic brand management : advanced insights and strategic thinking
The new strategic brand management : advanced insights and strategic thinking
by 
Kapferer, Jean-Noël.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=429882&site=ehost-live
Format: 
Books
Publication Date 
2012
Excerpt: 
The new strategic brand management : advanced insights and strategic thinking / Kapferer, Jean-Noël.
Available: Copies:
4. 
Cover image for Strategic brand management : creating and sustaining brand equity long term
Strategic brand management : creating and sustaining brand equity long term
by 
Kapferer, Jean-Noël.
Format: 
Regular print
Publication Date 
1997
Excerpt: 
Strategic brand management : creating and sustaining brand equity long term / Kapferer, Jean-Noël.
Available: Copies:
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