design research / Design theory and methodology for engineering design practices / Artifacts, activities

; demand and supply in action; elasticity; background to demand - the theory of consumer choice; background

issues and measurement -- A basic model of the determination of GDP in the short term -- GDP in an open

SECTION I. BRAND THEORY REVISITED -- Challenges To The Old Model Of Branding -- A New Theory Of

-black-in-the-new-South-Africa -- Psychoanalysis, discursive analysis, racism and the theory of abjection -- (Post)colonial racism: racial

advertising -- The double jeopardy theory -- Habitual purchasing -- Brand equity -- Brand liking -- Brand

; Keynesian macroeconomic model ; Inflation ; Unemployment and the Phillips curve ; Economic growth and

A systematic theory of argumentation : the pragma-dialectical approach / Eemeren, F. H. van (Frans

; Maslow's hierarchy of needs ; Interpersonal communication ; Buber's theory of interpersonal relationships