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Advertising and integrated brand promotion

O'Guinn, Thomas C.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html

Format:

Books

Publication Date

2015

Excerpt:

. Executing the creative -- 12. Media planning essential -- 13. Media planning: newspapers, magazines, TV and

Available: Copies:

The fundamentals of creative advertising

Burtenshaw, Ken.

Format:

Books

Publication Date

2011

Excerpt:

The agency structure -- The Media Options. Newspapers and magazines ; Radio ; TV and cinema

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Advertising in the news : paid-for content and the South African print media

Hadland, Adrian.

http://www.hsrcpress.co.za
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0837/2008556364-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0837/2008556364-d.html

Format:

Books

Publication Date

2007

Excerpt:

Advertising, Newspaper -- Moral and ethical aspects -- South Africa.

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Cover image for A concise guide to the Loerie Awards 2006 : recognising, rewarding and fostering creative excellence in advertising, communication and design.

A concise guide to the Loerie Awards 2006 : recognising, rewarding and fostering creative excellence in advertising, communication and design.

Format:

Books

Publication Date

2006

Excerpt:

Advertising, Newspaper -- Awards -- South Africa.

Available: Copies:

The education [of] an art director

Heller, Steven.

Table of contents http://catdir.loc.gov/catdir/toc/ecip062/2005028696.html

Format:

Books

Publication Date

2006

Excerpt:

Maddocks -- Magazines vs. newspapers : right brain, left brain : a conversation with Ronn Campisi -- A neat

Available: Copies:

The Loerie Awards 2006.

Format:

Books

Publication Date

2006

Excerpt:

Advertising, Newspaper -- Awards -- South Africa.

Available: Copies:

Typography workbook : a real-world guide to using type in graphic design

Samara, Timothy.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0415/2004002733.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0835/2004002733-b.html

Format:

Books

Publication Date

2004

Excerpt:

branding -- Publications: newspapers, magazines, and newsletters -- Packaging -- Appendixes. Index of

Available: Copies:

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