Search Results for Performance -- Measurement.

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5 Results Found

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Experiential marketing : secrets, strategies, and success stories from the world's greatest brands

Smith, Kerry, 1963- author.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1214897&site=ehost-live

Format:

Books

Publication Date

2016

Excerpt:

-- Anatomy of an experiential marketing -- Digital plus live -- Experience design -- Proving performance and

Available: Copies:

Strategic brand management : building, measuring, and managing brand equity

Keller, Kevin Lane, 1956-

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip079/2007003552.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016319388&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015748274&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=015748274&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA

Format:

Books

Publication Date

2008

Excerpt:

brand equity -- pt. IV. Measuring and interpreting brand performance -- Ch. 8. Developing a brand equity

Available: Copies:

Managing supply chains : a logistics approach with student CD

Langley, C. John, 1946-

Format:

Books

Publication Date

2008

Excerpt:

supply chains -- Supply chain relationships -- Supply chain performance measurement and financial

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Quality planning and analysis : from product development through use

Gryna, Frank M.

Table of contents http://catdir.loc.gov/catdir/toc/mh021/00056621.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00056621.html

Format:

Books

Publication Date

2001

Excerpt:

-- Operations-Service Sector -- Statistical Process Control -- Inspection, Test, and Measurement -- Marketing

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Strategic market management

Aaker, David A.

Table of contents http://catdir.loc.gov/catdir/toc/onix02/98016155.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=903731&custom_att_2=simple_viewer
Publisher description http://catdir.loc.gov/catdir/description/wiley031/98016155.html

Format:

Books

Publication Date

1998

Excerpt:

--Sales and Profitability -- Performance Measurement--Beyond Profitability.

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