An exploration of consumer tribes and their role in strategic brand communication

Twitter as a tool for revolution : a study into how social movement organisations in South African universities use social media as a means of branding

The evolution of social media : the effectiveness, role and value of social media platforms in the branding of legal service providers

The shopper marketing revolution : consumer - shopper - retailer : how marketing must reinvent itself in the age of the shopper

E-commerce success in South Africa : the evolution of the Kalahari.com brand and the accompanying strategies that contributed to its long- term success