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To investigate the manner in which the sports brand Nike utilises brand narrative to create brand essence in South Africa

To investigate the manner in which the sports brand Nike utilises brand narrative to create brand essence in South Africa

by

Cunningham, Ashleigh

Format:

Manuscript

Publication Date

2016

Excerpt:

essence in South Africa / Cunningham, Ashleigh

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Cover image for Customer reactions to a sport event sponsorship : the 2012 Spar Women's 10 km challenge series, KZN

Customer reactions to a sport event sponsorship : the 2012 Spar Women's 10 km challenge series, KZN

Customer reactions to a sport event sponsorship : the 2012 Spar Women's 10 km challenge series, KZN

by

De Kock, Kaitlin.

Format:

Manuscript

Publication Date

2012

Excerpt:

Consumers -- Research -- South Africa -- KwaZulu-Natal.

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