Investigating the relationship between local and international consumers of sustainable handicraft brands within the context of city branding : Cape Town, South Africa

Cross sectional qualitative personal interviews to describe the extent to which racially diverse print advertsements increase consumer acceptance of South African retail in Cape Town

Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlines

Does the colour of the beer bottle influence South African consumers' perception of the brand?

Brands & branding in South Africa 2015.

The value of being authentic : a qualitative study of the effects of brand authenticity on consumer behaviour in South Africa

The art of online art marketing : consumer dynamics in online art purchasing : a South African 'gallerist' perspective

Searching for the South African self-directed consumer : a research report into the level of self-directed consumer behaviour focussing on the financial services industry

Pep'd up! selling hope to the bottom of the pyramid : a case study unpacking how a South African retail giant boost consumer engagement and loyalty

Food labelling in South Africa : the effects of consumer understanding on consumer loyalty towards credence claims

Brands & branding in South Africa 2013.