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1.

Cover image for Winning the story wars : why those who tell--and live--the best stories will rule the future

Winning the story wars : why those who tell--and live--the best stories will rule the future

by

Sachs, Jonah, author.

Format:

Books

Publication Date

2012

Excerpt:

Aspects psychologiques.

Available: Copies:

2.

Cover image for Predictably irrational : the hidden forces that shape our decisions

Predictably irrational : the hidden forces that shape our decisions

Predictably irrational : the hidden forces that shape our decisions

by

Ariely, Dan.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016660378&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016660378&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Book web site http://www.predictablyirrational.com/
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1001/2008273863-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1001/2008273863-d.html

Format:

Books

Publication Date

2008

Excerpt:

Aspects psychologiques.

Available: Copies:

3.

The Brand innovation manifesto : how to build brands, redefine markets, and defy conventions

The Brand innovation manifesto : how to build brands, redefine markets, and defy conventions

by

Grant, John, 1964-

NetLibrary
E-book - Full text from MyiLibrary
Table of contents http://catdir.loc.gov/catdir/toc/ecip068/2006005380.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2006

Excerpt:

Produits de marque -- Aspect psychologique.

Available: Copies:

4.

Cover image for The culture code : an ingenious way to understand why people around the world buy and live as they do

The culture code : an ingenious way to understand why people around the world buy and live as they do

The culture code : an ingenious way to understand why people around the world buy and live as they do

by

Rapaille, Clotaire.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0626/2005058128-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0626/2005058128-d.html
Sample text http://catdir.loc.gov/catdir/enhancements/fy0626/2005058128-s.html

Format:

Books

Publication Date

2006

Excerpt:

Consommateurs -- Comportement -- Aspect psychologique.

Available: Copies:

5.

Cover image for The media and body image : if looks could kill

The media and body image : if looks could kill

by

Wykes, Maggie, 1951-

Table of contents http://catdir.loc.gov/catdir/toc/fy053/2005295979.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013068862&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0657/2005295979-d.html

Format:

Books

Publication Date

2005

Excerpt:

Médias -- Aspect psychologique.

Available: Copies:

6.

Cover image for The advertised mind : groundbreaking insights into how our brains respond to advertising

The advertised mind : groundbreaking insights into how our brains respond to advertising

by

Du Plessis, Erik.

Table of contents http://catdir.loc.gov/catdir/toc/ecip056/2005001178.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005001178-d.html
Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749445782

Format:

Books

Publication Date

2005

Excerpt:

Publicité -- Aspect psychologique.

Available: Copies:

7.

Cover image for How customers think : essential insights into the mind of the market

How customers think : essential insights into the mind of the market

How customers think : essential insights into the mind of the market

by

Zaltman, Gerald.

Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1569001

Format:

Books

Publication Date

2003

Excerpt:

Consommateurs -- Comportement -- Aspect psychologique.

Available: Copies:

8.

Cover image for Beyond disruption : changing the rules in the marketplace

Beyond disruption : changing the rules in the marketplace

Beyond disruption : changing the rules in the marketplace

by

Dru, Jean-Marie.

Table of contents http://catdir.loc.gov/catdir/toc/wiley023/2002280694.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley046/2002280694.html
Publisher description http://catdir.loc.gov/catdir/description/wiley0310/2002280694.html

Format:

Books

Publication Date

2002

Excerpt:

Aspects psychologiques.

Available: Copies:

9.

Cover image for Handbook of children and the media

Handbook of children and the media

by

Singer, Dorothy G.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0658/00009006-t.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1154259
Table of contents http://swbplus.bsz-bw.de/bsz087115867inh.htm
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0734/00009006-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0658/00009006-d.html

Format:

Books

Publication Date

2001

Excerpt:

Jeux vidéo -- Aspect psychologique.

Available: Copies:

10.

Cover image for Visual persuasion : the role of images in advertising

Visual persuasion : the role of images in advertising

Visual persuasion : the role of images in advertising

by

Messaris, Paul.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0655/96025184-t.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1540105&custom_att_2=simple_viewer
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0655/96025184-d.html

Format:

Books

Publication Date

1997

Excerpt:

Publicité -- Aspect psychologique.

Available: Copies:

11.

Cover image for Representation : cultural representations and signifying practices

Representation : cultural representations and signifying practices

Representation : cultural representations and signifying practices

by

Hall, Stuart, 1932-2014.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0656/96071228-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0656/96071228-d.html

Format:

Books

Publication Date

1997

Excerpt:

Culture -- Aspect psychologique.

Available: Copies:

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Dru, Jean-Marie.

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Du Plessis, Erik.

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Grant, John, 1964-

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Gunter, Barrie.

(1)

Hall, Stuart, 1932-2014.

(1)

Messaris, Paul.

(1)

Millward Brown (Firm)

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Open University.

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Rapaille, Clotaire.

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Wykes, Maggie, 1951-

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Aspects psychologiques.

(4)

(4)

Advertising -- Psychological aspects.

(2)

Advertising as Topic.

(2)

Communication visuelle.

(2)

Comportement du consommateur.

(2)

Consommateurs -- Comportement -- Aspect psychologique.

(2)

Consumer behavior -- Psychological aspects.

(2)

Consumer behavior.

(2)

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(2)

(2)

(2)

Médias et culture.

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Psychologische aspecten.

(2)

Publicité -- Aspect psychologique.

(2)

Représentations sociales.

(2)

Social perception.

(2)

Verbraucherverhalten.

(2)

Werbepsychologie.

(2)

(1)

Advertising -- Psychological aspects

(1)

Advertising -- Research.

(1)

Advertising photography -- Social aspects.

(1)

(1)

Agences de publicité -- Gestion -- Cas, Études de.

(1)

Anecdotes as Topic.

(1)

Art publicitaire.

(1)

Aspects sociaux.

(1)

(1)

Aufsatzsammlung.

(1)

Beeldcommunicatie.

(1)

(1)

Besluitvorming.

(1)

(1)

(1)

Brand name products -- Economic aspects.

(1)

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(1)

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(1)

Branding (Marketing)

(1)

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(1)

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(1)

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(1)

(1)

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(1)

Cognition et culture.

(1)

(1)

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(1)

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(1)

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(1)

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(1)

(1)

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(1)

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(1)

(1)

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(1)

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(1)

(1)

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(1)

(1)

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(1)

(1)

(1)

Culture -- Aspect psychologique.

(1)

Culture -- Aspect sociologique.

(1)

Culture populaire.

(1)

(1)

Decision making.

(1)

Economics -- Psychological aspects.

(1)

(1)

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(1)

Entscheidungsfindung.

(1)

(1)

Etudes de marché.

(1)

(1)

Human information processing -- Research.

(1)

Identité sexuelle -- Anthropologie.

(1)

Image du corps.

(1)

Individual behaviour.

(1)

Information, Traitement de l', chez l'homme - Recherche.

(1)

Information, Traitement de l', chez l'homme -- Recherche.

(1)

Irrationaliteit.

(1)

Irrationalität.

(1)

Jeux vidéo -- Aspect psychologique.

(1)

(1)

(1)

(1)

(1)

Kulturelle Identität.

(1)

Kulturelles System.

(1)

Kulturvergleich.

(1)

Langage et culture.

(1)

Lifestyles -- Case studies.

(1)

Lifestyles -- Economic aspects.

(1)

(1)

Marketing -- Aspect psychologique.

(1)

Marketing -- Guides, manuels, etc.

(1)

Marketing -- Psychological aspects.

(1)

Marketing -- Social aspects.

(1)

(1)

Marques commerciales.

(1)

Mass media -- Influence.

(1)

Mass media -- Psychological aspects.

(1)

Mass media and children -- United States.

(1)

Mass media and children.

(1)

Mass media and culture.

(1)

(1)

(1)

(1)

Médias -- Aspect psychologique.

(1)

Médias et enfants -- États-Unis.

(1)

(1)

National characteristics.

(1)

Nationalcharakter.

(1)

(1)

Pensée créatrice.

(1)

Personal Narratives as Topic.

(1)

Politique de l'entreprise.

(1)

(1)

Produits de marque -- Aspect psychologique.

(1)

Produits de marque -- Aspect social.

(1)

Produits de marque -- Commercialisation.

(1)

Produits nouveaux -- Commercialisation -- Guides, manuels, etc.

(1)

(1)

Psychology, Child.

(1)

Publicité - Aspect psychologique.

(1)

Publicité - Recherche.

(1)

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(1)

Publicité -- Recherche.

(1)

(1)

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(1)

Representatie (algemeen)

(1)

Representation (Philosophy)

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(1)

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(1)

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(1)

(1)

Social perception

(1)

Société de l'information.

(1)

Soziale Software.

(1)

Soziale Wahrnehmung.

(1)

Storytelling -- Psychological aspects.

(1)

Style de vie -- Aspect économique.

(1)

Technologies de l'information et de la communication.

(1)

Television and children -- United States.

(1)

Television and children.

(1)

(1)

Thought and thinking.

(1)

Télévision et enfants -- États-Unis.

(1)

(1)

(1)

Verhaltensmuster.

(1)

Video Games -- psychology.

(1)

Video games -- Psychological aspects.

(1)

Visual communication

(1)

Visual communication.

(1)

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(1)

(1)

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(1)

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