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2. 
Cover image for Brand metrics measuring brand efficacy along the customer journey
by 
Kall, Jacek VerfasserIn.
Format: 
Books
Publication Date 
2022
Excerpt: 
awareness along the customer journey. Rather than considering how to build and manage a brand, Brand Metrics
Available: Copies:
3. 
Cover image for Game-based learning, gamification in education and serious games
by 
Carvalho, Carlos Vaz de, editor.
Format: 
Books
Publication Date 
2022
Excerpt: 
could enhance the effectiveness and outreach of education, advertising, social awareness, health
Available: Copies:
4. 
Cover image for Make your brand matter : experience-driven solutions to capture customers and keep them loyal
by 
Soechtig, Steven G., author.
Format: 
Books
Publication Date 
2022
Excerpt: 
of the customer journey, from initial awareness through evaluation, transaction, servicing, and
Available: Copies:
5. 
Cover image for Interaction design : beyond human-computer interaction
by 
Sharp, Helen, author.
Format: 
Books
Publication Date 
2019
Excerpt: 
Co-presence; 5.5.1 Physical Coordination; 5.5.2 Awareness; 5.5.3 Shareable Interfaces; 5.6 Social
Available: Copies:
6. 
Cover image for Marketing 4.0 : moving from traditional to digital
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
from awareness to advocacy. For this highly-anticipated guide, the father of modern marketing Philip
Available: Copies:
7. 
Cover image for Creative strategy in advertising
by 
Drewniany, Bonnie L., author.
Format: 
Books
Publication Date 
2014
Excerpt: 
understanding of people and an awareness of their needs, the text moves through the creative process step by
Available: Copies:
8. 
Cover image for Fashion Branding and Consumer Behaviors : Scientific Models
by 
Choi, Tsan-Ming, editor.
Format: 
Books
Publication Date 
2014
Excerpt: 
perception / Bin Shen, Jaehee Jung, Pui-Sze Chow, and Szeman Wong -- How brand awareness relates to market
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9. 
Cover image for Mobile marketing : an hour a day
by 
Pasqua, Rachel.
Format: 
Books
Publication Date 
2013
Excerpt: 
advertising -- Leverage the solomo nexus -- Check out m-commerce -- Drive awareness with ambient media
Available: Copies:
11. 
Cover image for Moral intelligence : enhancing business performance and leadership success
by 
Lennick, Doug.
Format: 
Books
Publication Date 
2005
Excerpt: 
your own mistakes -- Letting go of others' mistakes -- 8. Emotions -- Self-awareness -- Understanding
Available: Copies:
12. 
Cover image for African intellectuals : rethinking politics, language, gender, and development
by 
Mkandawire, P. Thandika.
Format: 
Books
Publication Date 
2005
Excerpt: 
the restoration of multi-party politics, new economic horizons like NEPAD, and a renewed awareness of
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