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000IIE
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2. 
Cover image for The consistent consumer : predicting future behavior through lasting values
by 
Beller, Ken.
Format: 
Books
Publication Date 
2005
Excerpt: 
"Market research over the last few decades has emphasized behavioral-based demographic profiles
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3. 
Cover image for Truth, lies, and advertising : the art of account planning
by 
Steel, Jon.
Format: 
Books
Publication Date 
1998
Excerpt: 
: Uncovering the Truth and Stimulating Creative Ideas through Research -- The Fisherman's Guide: The Importance
Available: Copies:
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