Marketing and the bottom line : the marketing metrics that will pump up cash flow / Ambler, Tim.

Tampon King-- Cash flow kills us-- We buy a butchery-- Rock bottom and stone broke-- The AD Agency Heyday

. New boxed-in features illustrate the effects of accounting transitions on cash flow of statements and

tracking receivables -- Invoicing : structuring how you get paid -- Managing cash flow -- Progressive

standards -- The income statement -- The cash flow statement -- Assets -- Liabilities -- Leases, financial

Environment of Managerial Finance -- Ch. 2. Financial Statements and Analysis -- Ch. 3. Cash Flow and

and loss account -- The balance sheet -- The cash flow statement -- Ratio analysis -- Users of