Search Results for Communications Media.

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Brand media strategy : integrated communications planning in the digital era

Young, Antony, 1964-

Format:

Books

Publication Date

2010

Excerpt:

Brand media strategy : integrated communications planning in the digital era / Young, Antony, 1964-

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Researching communications : a practical guide to methods in media and cultural analysis

Deacon, David.

Format:

Books

Publication Date

1999

Excerpt:

Researching communications : a practical guide to methods in media and cultural analysis / Deacon

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Digital marketing excellence : planning, optimizing and integrating online marketing

Smith, P. R. (Paul Russell), 1957- author.

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Format:

Books

Publication Date

2017

Excerpt:

-- Customer lifecycle communications and crm -- Managing digital marketing -- Digital marketing plan

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Media studies. Volume 4, Social (new) media and mediated communication today

Fourie, Pieter J. (Pieter Jacobus), 1950-

Format:

Books

Publication Date

2017

Excerpt:

Media studies. Volume 4, Social (new) media and mediated communication today / Fourie, Pieter J

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The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns

Barry, Pete (Pete S.), author.

Format:

Books

Publication Date

2016

Excerpt:

A complete guide to creative ideas, strategies and campaigns for advertising, media and

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Architecting experience : a marketing science and digital analytics handbook

Wheeler, Scot R.

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Format:

Books

Publication Date

2016

Excerpt:

Communication in marketing.

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Marketing management

Kotler, Philip, author.

Format:

Books

Publication Date

2016

Excerpt:

integrated marketing communications -- Managing mass communications: advertising, sales promotions, events

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Creative strategy in advertising

Drewniany, Bonnie L., author.

Format:

Books

Publication Date

2014

Excerpt:

-- Integrated marketing communications: building strong relationships between the brand and the consumer -- The

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The digital media handbook

Dewdney, Andrew, author.

Format:

Books

Publication Date

2014

Excerpt:

LANGUAGE ARTS & DISCIPLINES -- Communication Studies.

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10.

Advertising, promotion, and other aspects of integrated marketing communications

Shimp, Terence A.

Format:

Books

Publication Date

2013

Excerpt:

Advertising, promotion, and other aspects of integrated marketing communications / Shimp, Terence A.

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11.

Winning the story wars : why those who tell--and live--the best stories will rule the future

Sachs, Jonah, author.

Format:

Books

Publication Date

2012

Excerpt:

Technologies de l'information et de la communication.

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12.

The handbook of media and communication research : qualitative and quantitative methodologies

Jensen, Klaus Bruhn.

Format:

Books

Publication Date

2012

Excerpt:

The handbook of media and communication research : qualitative and quantitative methodologies /

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