IIE Logo

IIE
Switch to list view
Switch to thumbnail view
Select an Action
7 Results Found Subscribe to search results
0000000IIE
Print
1. 
Cover image for Brandwashed : tricks companies use to manipulate our minds and persuade us to buy
Brandwashed : tricks companies use to manipulate our minds and persuade us to buy
by 
Lindström, Martin, 1970-
Format: 
Books
Publication Date 
2012
Excerpt: 
Brand choice -- Psychological aspects.
Available: Copies:
2. 
Cover image for Buy ology : how everything we believe about why we buy is wrong
Buy ology : how everything we believe about why we buy is wrong
by 
Lindström, Martin, 1970-
Format: 
Books
Publication Date 
2009 2008
Excerpt: 
Marketing -- Psychological aspects.
Available: Copies:
5. 
Cover image for The culture code : an ingenious way to understand why people around the world buy and live as they do
The culture code : an ingenious way to understand why people around the world buy and live as they do
by 
Rapaille, Clotaire.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0626/2005058128-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0626/2005058128-d.html
Sample text http://catdir.loc.gov/catdir/enhancements/fy0626/2005058128-s.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Consumer behavior -- Psychological aspects.
Available: Copies:
6. 
Cover image for The Century of the self. Episode 1, Happiness machines
The Century of the self. Episode 1, Happiness machines
by 
Curtis, Adam.
Format: 
Video disc
Publication Date 
2006
Excerpt: 
Consumption (Economics) -- Psychological aspects.
Available: Copies:
7. 
Cover image for How customers think : essential insights into the mind of the market
How customers think : essential insights into the mind of the market
by 
Zaltman, Gerald.
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1569001
Format: 
Books
Publication Date 
2003
Excerpt: 
Consumer behavior -- Psychological aspects.
Available: Copies:
Limit Search Results
Access Level
Author
Format
Item Category 1
Material Type
Language
Library
Shelf Location
Publication Date
Subject
Consumer behavior.
(5)
Consumers -- Psychology.
(3)
Marketing -- Psychological aspects.
(3)
Aspects psychologiques.
(2)
Branding (Marketing)
(2)
Item Available
Advanced Search Location