Title:
Managing innovation : integrating technological, market and organizational change
Author:
Tidd, Joseph, 1960-
ISBN:
9780470998106
Personal Author:
Edition:
4th ed.
Publication Information:
Chichester, England ; Hoboken, NJ : Wiley, 2009.
Physical Description:
xv, 622 pages : illustrations ; 25 cm
Contents:
Innovation : what it is and why it matters -- Innovation as a core business process -- Building the innovative organization -- Developing an innovation strategy -- Sources of innovation -- Innovation networks -- Decision making under uncertainty -- Building the innovation case -- Creating new products and services -- Exploiting new ventures -- Capturing the benefits of innovation -- Capturing learning from innovation.
Abstract:
Managing Innovation is an established, bestselling text for MBA, MSc and advanced undergraduate courses on management of technology, innovation management and entrepreneurship. It is also used widely by managers in both the service and manufacturing sectors.
Subject Term:
Added Author:
Electronic Access:
Table of contents http://www.gbv.de/dms/zbw/585834911.pdf