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1. 
Cover image for The world is flat : the globalized world in the twenty-first century
The world is flat : the globalized world in the twenty-first century
by 
Friedman, Thomas L.
Table of contents http://www.gbv.de/dms/zbw/563056134.pdf
Format: 
Books
Publication Date 
2007
Excerpt: 
Diffusion of innovations.
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2. 
Cover image for Consumer behavior
Consumer behavior
by 
Schiffman, Leon G.
Format: 
Books
Publication Date 
2004
Excerpt: 
. Consumer Influence and the Diffusion of Innovations -- 16. Consumer Decision Making.
Available: Copies:
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